This is Hansik Olbaan, another favorite of mine to bring visiting friends or for days when we are extremely fickle on what to eat.
Hansik Olbaan is opened by Shinsegae Food (another food giant in Korea) and they have many outlets all over Seoul.
Pictured above is the outlet in Yeongdeungpo- Shinsegae Department Store situated on the 9th Floor.
We were there on a weekday and even before the doors were open at 11am- a line has already been formed outside!
It's crazy to see but you can understand the fuss because the buffet is reasonable priced with a satisfactory selection of local favorites and their company's food produce.
Prices for lunches are dinner are slightly different and if you are planning to have a hearty brunch before starting the day, I suggest that you come by bright and early when their doors open- to avoid a long waiting and to sample the dishes in a prettier setting.
Related post: Eating in Korea.